Brent Sawchyn, PC Urban Properties CEO: A generational talent tackling multi-generational challenges
It’s always great when a single conversation makes you smarter, and that’s how I felt after sitting down with Brent Sawchyn, CEO of PC Urban Properties Corp., for this episode of the Goodman Report podcast.
Brent is a generational talent. He has spent 35 years in the development business, earning his spurs alongside high performers like Ian Gillespie at Westbank and Eric Carlson at Anthem Properties, so he’s seen his share of highs and lows. Brent was smart enough that when he started PC Urban in 2012, he steered clear of the oversubscribed condo market and jumped into purpose-built rentals, while also launching an innovative and incredibly successful version of industrial strata. Now that others seem to be abandoning condos, Brent looks like a man who has been taking the pulse of the market from a point slightly upstream of his competitors.
Our podcast conversation is rich with lessons learned. It’s clear that Brent Sawchyn has a firm grasp of the usual business aphorisms: the only constant is change; every crisis leads to opportunity; we’re all in it together; it’s a marathon, not a sprint. Unlike many others, however, he actually applies these lessons in his business. Brent is also an avid student of his own mistakes, admitting, for example, that he was once among the developers who spent too much time yelling at city planners – people who usually weren’t even responsible for the policies making it harder for PC Urban to develop good properties. Now, Brent has learned to listen. Instead of lobbying for what he wants – and complaining when he doesn’t get it – he goes to City Hall to find out how to solve planners’ problems, to excellent effect.
These and other lessons have made PC Urban a success, and Brent’s seasoned judgment will be essential as we face a market disruption that could be unprecedented in the last century.
If, like me, you’re eager to understand how best to face this multi-generational challenge, join me with Brent Sawchyn on this episode of the Goodman Report podcast. So much history. So much good judgment.
You won’t want to miss this! Listen to the full conversation on:
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