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About our company, team and services

For over 45 years, the powerhouse Goodman name has been synonymous with expertise on multifamily apartment sales, commercial properties, development sites and land. We’ve brokered some of the biggest real-estate transactions in Metro Vancouver.

Our company started with David Goodman, who sold his first property in 1972. Over the decades, key team members have joined us. Today we’re one of Metro Vancouver’s top commercial real-estate firms, generating outstanding results for clients on a consistent basis.

With over $7 billion in team sales volume and over 2000 transactions, we continually leverage new methods and technologies to broaden our reach.

The Goodman Report

We put the highest-quality information to work for our clients with our flagship Goodman Report. Across Canada, thousands of owners, investors, real-estate analysts and media rely on the Goodman Report for insights and market data on the rental apartment building and development site scene.


If diligence is the mother of good fortune, luck should be lining up at our door.

  • David Goodman, Principal

    Throughout his distinguished career, founder David Goodman has been a visionary spokesperson and advocate for Metro Vancouver’s property owners and investors.

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    David
    Goodman,
    Principal

    Throughout his distinguished career, founder David Goodman has been a visionary spokesperson and advocate for Metro Vancouver’s property owners and investors.

    Tenacity and extensive experience in real estate have earned David widespread recognition as an authority on the apartment building and development industry.

    Industry leader

    David has been active in Vancouver real estate since 1972. Awarded Top 10 Status with NRS Block Bros. numerous times over a 22-year period, he received recognition as the top company salesperson while there. His sales excellence has continued ever since at Goodman Commercial.

    Over 35 years ago, David launched the Goodman Report, pioneering our industry newsletter for multifamily building owners and investors. Today, the Goodman Report positions us as undisputed authorities on apartment building sales in B.C. and across Canada.

    David’s apartment clients include local owners, offshore families and institutional investors. He’s made major multifamily development deals with Polygon Homes, Wall Financial, Intracorp, Mosaic Homes, Bosa Properties, Solterra Development, Cressey Development, BlueSky Properties and Mayfair Properties, as well as hotels and shopping centres including Middlegate Shopping Centre.

    David has been a director of the Real Estate Board of Greater Vancouver (ICI Division). He’s also chaired the Associate Members Committee of the BC Apartment Owners and Managers Association.

    David in his own voice

    Widely sought as a charismatic speaker and apartment expert on top of industry trends, David is frequently quoted in the Vancouver SunNational PostThe Globe and MailBusiness in VancouverWestern InvestorLandlordBC Magazine and more. He has lectured for the Urban Development Institute and the Canadian Property Tax Association.

  • Mark Goodman, Principal

    Mark Goodman aggressively seeks new ways of marketing properties and perfecting the purchase and sale of real estate. He’s sold over $2.2 billion in apartment buildings and development sites in more than 500 transactions.

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    Mark
    Goodman,
    Principal

    Mark Goodman aggressively seeks new ways of marketing properties and perfecting the purchase and sale of real estate. He’s sold over $2.2 billion in apartment buildings and development sites in more than 500 transactions.

    Since 2002, Mark has been a Goodman partner and principal. Over the years, he’s played a pivotal role in putting the company ahead of the industry curve.

    Mark’s clients include CAPREIT, Starlight Investments, Gold Holdings, Mayfair Properties, Wall Financial, Cressey Development, Hollyburn Properties, Polygon Homes, Intracorp, Prospero Group and Bosa Properties.

    Mark is a past director of the Vancouver Real Estate Board — Commercial Division.

    Mark plays a lead role in publishing the Goodman Report, the company’s state-of-the-art platform for apartment news and marketing. The Goodman Report has positioned the Goodman team as authorities on apartment building sales in B.C. and across Canada. The team is frequently quoted in the Vancouver Sun, National Post, The Globe and Mail, Business in Vancouver, Western Investor, Landlord BC Magazine and more.

    When not exercising his passion for real estate, Mark spends time with his wife and two young children. He holds a degree in psychology from the University of British Columbia.

    LinkedIn
  • Cynthia Jagger, Principal

    As a powerhouse broker and former senior appraiser, Cynthia provides clients with the most valuable thing in the marketplace: knowledge.

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    Cynthia
    Jagger,
    Principal

    As a powerhouse broker and former senior appraiser, Cynthia provides clients with the most valuable thing in the marketplace: knowledge.

    For our clients, she answers questions like “If I buy this piece of land, what use would create the highest profit? If I buy this apartment building today, what rent could I charge now and after renovations?” and “If I buy a piece of land and build on it, what would the cost of development be? What will it be worth when it’s finished?”

    Cynthia knows multi-family investments and land. As an appraiser, she’s consulted and analyzed tens of billion of dollars worth of commercial real estate in B.C. and hundreds of rental apartment buildings. She’s underwritten and provided guidance on some of the biggest land deals in Vancouver’s history.

    Goodman is the only firm to have someone of her calibre in house both acting as a broker and running numbers. She deciphers trends and facts, analyzes data and establishes a clear bottom line.

    Real estate is in her blood. Like Mark, she grew up in a family where it was the dinnertime topic. She remembers driving around with her dad, a developer, looking at construction sites and hearing about everything involved in taking a building from an idea to something alive.

    Her passion for real estate led her after university to start working on the residential marketing side of the business. This was back when the market had just started taking off. For over a decade, Cynthia worked for a global commercial valuation firm, rising to the top. What set her analysis apart was her ability to get the kind of information you can’t find on Google. With her smarts and integrity, she developed strong relationships. When she dialed, the industry’s biggest players would take her calls to hear her insights and offer their own.

    In all of Cynthia’s work, the through line is simple: provide expert advice and numbers that fuel informed decisions and profitable deals.

    LinkedIn

Services

Evaluation

Our focused expertise, wealth of resources and industry connections enable us to evaluate your property accurately. By tracking and monitoring each and every sale in Greater Vancouver, we scrutinize the market with a critical eye to ensure that our clients’ buildings are priced to maximize value.


Marketing

Leveraging online marketing, social media, newsletters, advertising, trade shows and personal networks, we have a broad yet thorough global marketing program that ensures a successful transaction for the qualified investor.


Negotiation

We work closely with sellers and qualified buyers to reach fair, equitable transactions. We write, present and negotiate offers that ensure satisfaction and confidence on both sides of the table. We can also offer assistance in acquiring financing through institutional and private lenders.


Translation

We serve investors around the world. With our strong network of industry professionals, we conduct business in many languages, including Cantonese, Mandarin, French, Hebrew, German, Punjabi and Hindi.

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