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About our company, team and services

For over 45 years, the powerhouse Goodman name has been synonymous with expertise in multifamily apartment sales, commercial properties, development sites and land. We’ve brokered some of the biggest real-estate transactions in Metro Vancouver.

Our company started with David Goodman, who sold his first property in 1972. Over the decades, key team members have joined us. Today we’re one of Metro Vancouver’s top commercial real-estate firms, generating outstanding results for clients on a consistent basis.

With over $7 billion in team sales volume and over 2000 transactions, we continually leverage new methods and technologies to broaden our reach.

The Goodman Report

We put the highest-quality information to work for our clients with our flagship Goodman Report. Across Canada, thousands of owners, investors, real-estate analysts and media sources rely on the Goodman Report for insights and market data on the rental apartment building and development site scene.


If diligence is the mother of good fortune, luck should be lining up at our door.

  • Mark Goodman, Principal

    Mark Goodman aggressively seeks new ways of marketing properties and perfecting the purchase and sale of real estate. He’s sold over $3 billion in apartment buildings and development sites in more than 500 transactions.

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    Mark
    Goodman,
    Principal

    Mark Goodman aggressively seeks new ways of marketing properties and perfecting the purchase and sale of real estate. He’s sold over $3.2 billion in apartment buildings and development sites in more than 500 transactions.

    Since 2002, Mark has been a Goodman partner and principal. Over the years, he’s played a pivotal role in putting the company ahead of the industry curve.

    Mark is a past director of the Vancouver Real Estate Board — Commercial Division.

    Mark plays a lead role in publishing the Goodman Report, the company’s state-of-the-art platform for apartment news and marketing. The Goodman Report has positioned Goodman Commercial as authorities on apartment building sales in B.C. and across Canada.

    Mark is frequently quoted in the Vancouver Sun, National Post, The Globe and Mail, Business in Vancouver, Western Investor, Landlord BC Magazine and more. He has been a moderator and keynoter speaker for the Urban Development Institute, Vancouver Real Estate Forum and the Canadian Apartment Investment Conference.

    He holds a degree in psychology from the University of British Columbia.

    LinkedIn
  • Cynthia Jagger, Principal

    A powerhouse broker and industry advocate, Cynthia provides clients with the most valuable thing in the market: knowledge.

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    Cynthia
    Jagger,
    Principal

    A powerhouse broker and industry advocate, Cynthia provides clients with the most valuable thing in the market: knowledge.

    For our clients, Cynthia answers questions like:

    “If I buy this piece of land, what use would create the highest profit?”

    “If I buy this apartment building today, what rent could I charge now and after renovations?”

    “If I build a new rental project, what will it be worth when it’s finished?”

    Cynthia knows land and multifamily buildings. A former appraiser, she’s consulted to clients on tens of billions of dollars’ worth of commercial real estate in B.C. and hundreds of rental apartment buildings while providing guidance on some of the biggest land deals in Vancouver’s history.

    Since joining Goodman, Cynthia has completed over a billion dollars’ worth of sales in Metro Vancouver. What sets her apart is her ability to get the kind of information you can’t find on Google.

    A voice for the industry

    Cynthia has emerged as a powerful voice for the industry in these uncertain times. Much quoted in the media, she’s been a guest speaker for the Urban Development Institute and has led panels for the Vancouver Real Estate Forum and the Canadian Apartment Investment Conference. Vocal on how urban land economics respond to government regulation, she’s been quoted in the Vancouver Sun, Western Investor, Business in Vancouver and the Vancouver Courier.

    In all of Cynthia’s work, the through line is simple: provide expert advice and numbers that fuel informed decisions and profitable deals.

    LinkedIn
  • Ian Brackett, Senior Broker

    Ian brings to Goodman Commercial a background in valuation and financial analysis covering the full-range of commercial real estate: retail, office, industrial, multi-family and development land.

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    Ian
    Brackett,
    Senior
    Broker

    Ian Brackett joins Goodman Commercial with over thirteen years of commercial real-estate experience. A former appraiser and director at Altus Group, Ian breaks the industry down from an analytical perspective with real-world experience.

    Ian brings a background in valuation and financial analysis covering the full range of commercial real estate: retail, office, industrial, multifamily and development land. He has worked in the room alongside clients underwriting the acquisition and disposition of billions of dollars of investment properties. He’s been relied upon as a trusted advisor as clients navigate some of the largest, most complex development projects in Metro Vancouver.

    With a keen eye for detail and a knack for problem-solving, Ian helps answer questions such as: What will my project be worth once completed? How do CACs, density bonuses and affordability requirements impact my property? Of the various options, which is most profitable?

    Commercial real estate in Metro Vancouver is more complex than ever. Ian has the experience and knowledge to help break things down so clients can feel informed and confident in their decisions.


Services

Evaluation

Our focused expertise, wealth of resources and industry connections enable us to evaluate your property accurately. By tracking and monitoring each and every sale in Greater Vancouver, we scrutinize the market with a critical eye to ensure that our clients’ buildings are priced to maximize value.


Marketing

Leveraging online marketing, social media, newsletters, advertising, trade shows and personal networks, we have a broad yet thorough global marketing program that ensures a successful transaction for the qualified investor.


Negotiation

We work closely with sellers and qualified buyers to reach fair, equitable transactions. We write, present and negotiate offers that ensure satisfaction and confidence on both sides of the table. We can also offer assistance in acquiring financing through institutional and private lenders.


Translation

We serve investors around the world. With our strong network of industry professionals, we conduct business in many languages, including Cantonese, Mandarin, French, Hebrew, German, Punjabi and Hindi.

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